According to franchise industry experts, many people become interested in a franchise concept because they are attracted to the product or service it provides. While this is a good starting point, it's not sufficient. You also need to evaluate what the day-to-day life of the owner would be like and whether that business suits you and meets your needs. Often, clients end up purchasing a different concept than the one they initially thought they were interested in.
Additionally, if you go directly to the franchise development team (salesperson), they might be biased toward their concept because they won't be paid if you choose a different company. A franchise consultant can help you be more objective during the due diligence process and make the best choice for YOU.

The consumer doesn’t pay for the services that a franchise broker offers. You will pay the published price for any franchise just as if you had gone directly to the franchisor. It’s a true win-win-win: you get the support you need to decrease your risk and make the best decision for you, the franchisor gets a candidate that is more prepared to succeed, and I get to do what I love best—support people in achieving their dreams!

We start with a scientifically validated assessment that helps identify the types of businesses that would be the best match for your values, competencies, and work style. Here are a few additional questions we’ll need to consider:
• Why do you want to own your own business?
• Have you owned your own business before now?
• How many hours and what time of day do you like to work?
• Is there a certain location you desire?
• What kind of capital do you have available to start your business?
• Are there partners involved?
• Do you want to have more than one business?
• When do you want to open your business?
• Will you be available full-time or part-time?